Effective Date: June 2026
Last Updated: June 2026

Privacy Policy

Caliber Aesthetics & Wellness (“Caliber,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights under New Jersey law.

Quick summary: We collect only the information needed to schedule consultations, deliver treatments, and improve our services. We do not sell your personal information. New Jersey residents have specific rights under the New Jersey Data Privacy Act — see Section 7.

Information We Collect
How We Use Your Information
How We Share Your Information
Health Information & HIPAA
Cookies & Tracking Technologies
Data Security
Your Rights — New Jersey Residents
Children’s Privacy
Third-Party Links
Changes to This Policy
Contact Us

1. Information We Collect

When you visit our website or interact with us, we may collect:

Information you provide directly:

Name, email address, phone number, and ZIP code (when you book a consultation or contact us)
Treatment(s) of interest
Any details you choose to share about your goals or background in a consultation request

Information collected automatically:

IP address, browser type, device information, and operating system
Pages visited, time on site, and referring URL
General location data (city or region, not precise location) inferred from IP address

Information from third parties:

Information provided by our scheduling, payment, and communication vendors

We do not intentionally request Protected Health Information (PHI) through general website forms. If you voluntarily submit health-related information through our website or communications, we take reasonable administrative, technical, and physical safeguards to protect that information in accordance with applicable HIPAA privacy and security requirements and New Jersey law. Any health information shared during consultations or treatment relationships is handled under separate clinical privacy protocols.

2. How We Use Your Information

We use the information we collect to:

Schedule consultations and confirm appointments
Respond to inquiries and provide requested information
Send appointment reminders, follow-ups, and service-related communications
Improve our website, services, and patient experience
Comply with legal obligations
Protect against fraud, abuse, or unauthorized activity

We do not use your information for automated decision-making that produces legal or similarly significant effects.

3. How We Share Your Information

We share information only as needed to provide our services. We do not sell your personal information.

We may share information with:

Service providers who help us operate, including scheduling and CRM platforms, email and SMS providers, payment processors, hosting providers, and analytics vendors
Healthcare partners such as medical directors, physicians, or referring providers, only when relevant to your care and with appropriate authorization
Legal authorities when required by law, court order, or to protect our rights, safety, or property
Business successors in the event of a merger, acquisition, or sale of all or part of our business

We require third-party vendors handling personal information to follow appropriate security and privacy practices. Where applicable, we enter into Business Associate Agreements (BAAs) for vendors handling health-related information.

4. Health Information & HIPAA

Caliber takes the privacy of health information seriously. While our website is designed to minimize health information collection, any information shared in the course of a consultation or treatment relationship is handled in accordance with applicable HIPAA privacy and security requirements and New Jersey law.

This Privacy Policy covers information collected through our website and general communications. For information about how we handle Protected Health Information (PHI) within a treatment relationship, please request our Notice of Privacy Practices at either of our locations.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, understand how visitors use it, and improve your experience. See our Cookie Notice for details on the types of cookies we use, how to manage your preferences, and how third-party cookies operate.

We honor recognized opt-out preference signals (such as Global Privacy Control / GPC) where required by law.

6. Data Security

We use reasonable technical, administrative, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. No system is completely secure, however, and we cannot guarantee absolute security. If we become aware of a security incident that affects your information, we will notify you in accordance with applicable law.

7. Your Rights — New Jersey Residents

Under the New Jersey Data Privacy Act (NJDPA), New Jersey residents have the right to:

Access the personal information we hold about you
Correct inaccurate information
Delete personal information we hold about you
Obtain a portable copy of your personal information
Opt out of the sale of personal information, targeted advertising, and certain types of automated profiling

You may also opt out of marketing communications at any time by following the unsubscribe instructions in any email we send, replying STOP to a text message, or contacting us at the email below.

To exercise your rights, email privacy@caliberaesthetics.com with your request. We will respond within 45 days, as required by law.

8. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will delete it.

9. Third-Party Links

Our website may link to third-party websites, including financing partners or social media platforms. We are not responsible for the privacy practices of those sites.